Starting with Inbound Marketing:  Do What Matters Most First. There are times as a business owner that you have to decide what the most important things are, do what matters most first, especially when it comes to starting with inbound marketing.  Call it prioritizing if you will, but to me it’s more like triage because [...]

 What is a Blog? (And Why You Need One) When I’m working with companies on a web marketing strategy, more often than not I end up recommending that they combine their website with a blog.  Very often the next question is something like… What is a blog?  Why do I need one?  A blog is [...]

Is Adding Your Business Page to Facebook Interest List a Fix? Not Really – Here’s Why There’s been some hype going around on Facebook that I want to set straight about adding Business Pages to a Facebook Interest List and whether or not that will ensure that users see your posts.  It’s not the quick [...]

Here’s how my day went today… {{ Phone rings with an incoming call from a local business }} Me:  Good morning, this is Stacy Them: Hi Stacy.  _____ suggested I call you.  She said you could help us get more business through Facebook.  Do you have a couple of minutes? Me:  Sure!  Tell me about [...]

It’s Boss’s Day today, and I’m very happy to report that I don’t have one.  Except myself, of course. Several years back I made the decision to bail out of corporate life and work for myself and be self-employed.  I’m oh so very glad I did!  Like a lot of people who’ve done the same [...]

  Yes, I know this is a strange topic for a marketing blog, but unfortunately this is how my brain works sometimes.  It is what it is.  The back-story is that I got asked out by a guy who’s 10 years younger than me, which of course led me to think about social media and [...]

I spent about 6 hours the other day cleaning up a site for a client who had made a mess because the developer who came before me didn’t take the time to explain to them the difference between categories and tags on a WordPress site and how to use them.    Take a few minutes before [...]

Not knowing the difference between posts and pages (and when to use which one) is one of the most common things that can totally mess up your WordPress website, but it’s really pretty simple when you understand the basics. The short and easy way to understand it is this… Pages are static content that you [...]

One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]