Built for Kristan at Grace Funeral Home in Rockford, IL…. This one was fun! First, if a funeral home can use a blog and have a great Facebook business page, ANY business can. Second, I had a blast working with her, especially making the custom header image to keep the feel of the blog down to earth and “her personality” while still having it reflect her business.
Custom WordPress site built as a blog site for Beth Tolmie’s Vault Denim business here in Rockford. Check it out at rockingvaultdenim.com
I’ve been working with Beth for a while on a long term hub and spoke marketingstrategy starting with helping her build her presence on Facebook and to convert her personal Facebook account that she was using for business over to a branded business page. (You can find the Facebook page here). The next step was to get the “hub” built – this website. It allows her to blog about her business, new denim styles, and her events, plus serves as a lead capture site for people interesting in becoming a consultant or hosting a party.
On a personal note, I’ve loved working with Beth! She has such a big heart and a “pay-it-forward” attitude, and it’s been awesome to watch her business grow along with her marketing.
Built for for Nextage Professionals Realty’s branch in Freeport, IL. This site was built to function as a business website for the real estate company, as well as to have a fully optimized blog.
Check it out live at freeportillinoisrealestate.com
In most cases when I work on a wordpress site I’m able to start from scratch. In this case, they had built the site themselves, and there was a lot of clean up to be done….
Content hadn’t been updated in quite some time, there were missing and broken links, and there were way too many plugins, and it needed to be optimized for Google and other search engines. I converted it over to a premium theme and basically rebuilt the site without losing their existing content. Because they’re a small office now but they have potential to grow into a large brokerage, the site was built to be able to serve their needs over the long term.
One of the great things about using WordPress as a platform for a real estate website is that it’s so easy to change it and update over time, unlike the “package websites” that are so common in the industry. It can start as just a website and grow into a blog, IDX feeds are easy to change as new options and technology becomes available with property search, and it’s so easy to add video marketing, links to social media channels, and so on. Plus, since the only fixed costs are the domain registration, hosting, and whatever they choose for and IDX feed, the long term costs are so much lower. I’ve seen companies pay as much as $800 per month for some brokerage websites, and they’re paying that repeatedly over the long term. The total cost of setting up this site was close to that at just a one time fee. As they grow and add a higher cost IDX feed (which will add a monthly fee), it will still be much less than that.
In the long run they get a higher level of performance from their website, much better lead generation for their agents, and at a much lower cost. Win!
JSP Studios is a portrait, commercial, and custom photography studio here in Rockford, IL.
In addition to building the the Facebook business page, we’re implementing a complete hyper-local marketing strategy including Google Places, Yelp, converting his static website to a blog, and more.
You can check out the page on Facebook here
Owned by John Sykaluk, JSP Studios is really different from most of the photography studios I’ve seen. He has a full studio downtown, and I love the work he does. Since then, I’ve also stared using JSP for all the custom photos that I need for my own projects.
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