Content hadn’t been updated in quite some time, there were missing and broken links, and there were way too many plugins, and it needed to be optimized for Google and other search engines. I converted it over to a premium theme and basically rebuilt the site without losing their existing content. Because they’re a small office now but they have potential to grow into a large brokerage, the site was built to be able to serve their needs over the long term.
One of the great things about using WordPress as a platform for a real estate website is that it’s so easy to change it and update over time, unlike the “package websites” that are so common in the industry. It can start as just a website and grow into a blog, IDX feeds are easy to change as new options and technology becomes available with property search, and it’s so easy to add video marketing, links to social media channels, and so on. Plus, since the only fixed costs are the domain registration, hosting, and whatever they choose for and IDX feed, the long term costs are so much lower. I’ve seen companies pay as much as $800 per month for some brokerage websites, and they’re paying that repeatedly over the long term. The total cost of setting up this site was close to that at just a one time fee. As they grow and add a higher cost IDX feed (which will add a monthly fee), it will still be much less than that.
In the long run they get a higher level of performance from their website, much better lead generation for their agents, and at a much lower cost. Win!