Last updated by at .

Thinking About Hiring a Social Media Consultant? 6 Critical Things to Look For Before You Do.

Social media is one of the best ways to market a small business today, and while many business owners do need to hire a consultant, there are so many people touting to be a “social media guru” out there that it can be hard to tell who’s good and who isn’t. Before you spend your [...]

5 Comments

Why you shouldn’t buy a cheap website: 7 Reasons

Please, please, don’t get a cheap website.  Yes, I know you can go to GoDaddy, get your domain name, and use their Website Tonight product to build a site.  You could go to Intuit and set one up for $4.99 a month.  There are a kajillion other ones, too.  Trust me on this, I’ve tried [...]

0 Comments

Business Pages: What You Need To Know about Facebook SEO

You might think that Google and Facebook are two totally different things, but they’re not.  As much as you need a great website to get ranked on Google, a Facebook business page that’s well optimized can get there, too.    Here’s what you need to know to optimize your Facebook SEO. First, take some time to [...]

0 Comments

Upwardly Mobile: Marketing your business to the Mobile Facebook User

I do it every day, multiple times a day.  I do it in the car, in meetings, while I watch tv.  I do it in restaurants, when I’m out with friends, and even when I’m home by myself.  Don’t be shocked, but I use Facebook on my phone.   I’m not alone – Mobile Facebook [...]

0 Comments

Three Magic Words… Know, Trust, and Like. (aka… be Open for Business)

Think about it.  Would you prefer to do business with someone that you know, trust, and like or someone that you don’t?   Is your online marketing geared toward letting people get to know you, learn to trust you, and (over time) like you or are you using the internet and social media as just another [...]

1 Comment

Some people think that I do things backwards. They’re 100% correct when it comes to how to market a company online..

  Some people think that I do things backwards, and that’s perfectly fine with me.  There are those who think that I don’t understand business websites, and that’s ok.  Some think that I don’t “get” advertising, and I’m cool with that, too.  I’m proud to say that they’re completely right.  To each their own, but [...]

0 Comments

Infographic: Rocking Vault Denim Rocks Facebook!

  Did I tell you that I love itty bitty businesses that rock? Meet Beth from Rocking Vault Denim! She’s not only learning how to rock her designer jeans business on Facebook, but she’s built that business from the ground up and is covering women’s best assets all over the Rockford area. Not too terribly [...]

0 Comments

What’s Your Story?

I was up late last night talking with one friend down in Texas and another just up the road in Roscoe. Both, oddly enough, are thinking about doing blogs. I woke up thinking about them this morning, and here’s what I’d like to tell them. There are tons of businesses out there with fancy websites [...]

1 Comment

Why I spent 2 days cleaning up my Facebook lists

I’ve spent the better part of the last couple of days working on getting all of my Facebook friends into lists.  It wasn’t exactly fun, but it’s been well worth the effort.  I’ve actually been meaning to do it for quite some time, but I procrastinated because I knew it would be a pain in [...]

0 Comments

Get Your Business Listed on Google: Google Places 101

Everyone uses Google, and it’s one of the easiest ways to get your local business found by potential customers. Plus, like many of the tools you can use to market your business, it’s free. Google places lets you create a one page fully optimized business listing, you can add photos, videos, reviews, target specific keywords [...]

1 Comment
UA-19905910-5