Dragonfly Social

Starting with Inbound Marketing:  Do What Matters Most First. There are times as a business owner that you have to decide what the most important things are, do what matters most first, especially when it comes to starting with inbound marketing.  Call it prioritizing if you will, but to me it’s more like triage because [...]

 What is a Blog? (And Why You Need One) When I’m working with companies on a web marketing strategy, more often than not I end up recommending that they combine their website with a blog.  Very often the next question is something like… What is a blog?  Why do I need one?  A blog is [...]

Is Adding Your Business Page to Facebook Interest List a Fix? Not Really – Here’s Why There’s been some hype going around on Facebook that I want to set straight about adding Business Pages to a Facebook Interest List and whether or not that will ensure that users see your posts.  It’s not the quick [...]

  Yes, I know this is a strange topic for a marketing blog, but unfortunately this is how my brain works sometimes.  It is what it is.  The back-story is that I got asked out by a guy who’s 10 years younger than me, which of course led me to think about social media and [...]

One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]

  The more prevalent that online marketing becomes, and the more channels that become available, the more confusing it can become to sort out a solid strategy. With a hub and spoke marketing model it’s not only easier to own and control your lead generation, but it’s low cost and extremely effective. It looks like [...]

  Blog SEO can be easy if you think ahead a little bit and use the right tools.  Anyone who knows me knows that I’m a firm believer in having a WordPress site with a strong blog as the hub of an online marketing strategy.  Blogs are not only awesome for letting your customers know [...]

Social media is one of the best ways to market a small business today, and while many business owners do need to hire a consultant, there are so many people touting to be a “social media guru” out there that it can be hard to tell who’s good and who isn’t. Before you spend your [...]

You might think that Google and Facebook are two totally different things, but they’re not.  As much as you need a great website to get ranked on Google, a Facebook business page that’s well optimized can get there, too.    Here’s what you need to know to optimize your Facebook SEO. First, take some time to [...]

I do it every day, multiple times a day.  I do it in the car, in meetings, while I watch tv.  I do it in restaurants, when I’m out with friends, and even when I’m home by myself.  Don’t be shocked, but I use Facebook on my phone.   I’m not alone – Mobile Facebook [...]