Dragonfly Social

 What is a Blog? (And Why You Need One) When I’m working with companies on a web marketing strategy, more often than not I end up recommending that they combine their website with a blog.  Very often the next question is something like… What is a blog?  Why do I need one?  A blog is [...]

Not knowing the difference between posts and pages (and when to use which one) is one of the most common things that can totally mess up your WordPress website, but it’s really pretty simple when you understand the basics. The short and easy way to understand it is this… Pages are static content that you [...]

One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]

  The more prevalent that online marketing becomes, and the more channels that become available, the more confusing it can become to sort out a solid strategy. With a hub and spoke marketing model it’s not only easier to own and control your lead generation, but it’s low cost and extremely effective. It looks like [...]

  Blog SEO can be easy if you think ahead a little bit and use the right tools.  Anyone who knows me knows that I’m a firm believer in having a WordPress site with a strong blog as the hub of an online marketing strategy.  Blogs are not only awesome for letting your customers know [...]

  Building images for your Facebook business page?  Here’s a few things you need to know…   Square Images Work Best.  When people view your page in timeline view later, wide (landscape layout) images will have the sides cut off.  If you’re adding text, make sure it’s centered and doesn’t extend all the way to [...]

  On just about any given day I end up talking to either a client or a friend about online marketing tools or websites that I love and that make my life easier.  Some are ones that I use literally day, others I use for projects.  Yes, mobile apps are all the rage, but the [...]

See that?  That, for your information, is the only F-Bomb I’m going to drop in this post.  I promise.  (This is how NOT to do social media.) I was listening on a coaching call this morning and the topic was social media marketing for sales people, unfortunately the presentation was given by someone who a) [...]

  As much as I know that more changes to Facebook will have people up in arms (it always does), so far I personally like what they’ve been doing. I love the new Timeline format, the brand new promoted posts, and I like what I’m seeing with the latest changes they’ve rolled out; allowing Facebook [...]

  Are you seeing the “promote” option on your Facebook business page when you put up a new post?  If not, you will soon.    When you add a new post you’ll be getting a pop-up that lets you “promote” the post. Normally, when you add a post to your Facebook business page, the number of [...]