Dragonfly Social

One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]

Social media is one of the best ways to market a small business today, and while many business owners do need to hire a consultant, there are so many people touting to be a “social media guru” out there that it can be hard to tell who’s good and who isn’t. Before you spend your [...]

  On just about any given day I end up talking to either a client or a friend about online marketing tools or websites that I love and that make my life easier.  Some are ones that I use literally day, others I use for projects.  Yes, mobile apps are all the rage, but the [...]

See that?  That, for your information, is the only F-Bomb I’m going to drop in this post.  I promise.  (This is how NOT to do social media.) I was listening on a coaching call this morning and the topic was social media marketing for sales people, unfortunately the presentation was given by someone who a) [...]

With all the banter out on the blogsphere about how to leverage social media for marketing, I think it’s a little ironic that they had to do a study to figure out that we’re most influenced by people that we actually know and trust. (I’m a sucker for a good infographic).  Thanks to my daughter [...]

  I have a routine that I do every morning.  I start the coffee, boot up my laptop, and then take Jack the Wonderdog outside to do his business.  By the time he’s done my coffee is ready, my email is synched, and I’m ready to see what the world is up to.  Apparently the [...]

  Trying to figure out how to market a small business when you don’t have time?  If you focus, you can do it in the time it takes you to drink a cup of coffee each day.   If you think ahead and use a few key tactics, it doesn’t take anywhere near as much time [...]

First I’m going to be completely blunt and say that for a local business here in the Rockford area Twitter is not the most likely place that you’re going to generate business.   My top three platforms would be a blog, Facebook, and possibly Pinterest (depending on what your business is).  If you’re a B2B company [...]