One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]
Blog SEO can be easy if you think ahead a little bit and use the right tools. Anyone who knows me knows that I’m a firm believer in having a WordPress site with a strong blog as the hub of an online marketing strategy. Blogs are not only awesome for letting your customers know [...]
Social media is one of the best ways to market a small business today, and while many business owners do need to hire a consultant, there are so many people touting to be a “social media guru” out there that it can be hard to tell who’s good and who isn’t. Before you spend your [...]
Please, please, don’t get a cheap website. Yes, I know you can go to GoDaddy, get your domain name, and use their Website Tonight product to build a site. You could go to Intuit and set one up for $4.99 a month. There are a kajillion other ones, too. Trust me on this, I’ve tried [...]
Some people think that I do things backwards. They’re 100% correct when it comes to how to market a company online..
Some people think that I do things backwards, and that’s perfectly fine with me. There are those who think that I don’t understand business websites, and that’s ok. Some think that I don’t “get” advertising, and I’m cool with that, too. I’m proud to say that they’re completely right. To each their own, but [...]
Any time a new channel shoots up in user adoption as quickly as Pinterest has, people with marketing on their minds have to look at a) whether it’s a viable marketing tool and b) if it is, what’s the best way to use it. A few stats that caught my attention… According to Experian, Pinterest [...]