What is a Blog? (And Why You Need One) When I’m working with companies on a web marketing strategy, more often than not I end up recommending that they combine their website with a blog. Very often the next question is something like… What is a blog? Why do I need one? A blog is [...]
One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]
Some people think that I do things backwards. They’re 100% correct when it comes to how to market a company online..
Some people think that I do things backwards, and that’s perfectly fine with me. There are those who think that I don’t understand business websites, and that’s ok. Some think that I don’t “get” advertising, and I’m cool with that, too. I’m proud to say that they’re completely right. To each their own, but [...]
Everyone uses Google, and it’s one of the easiest ways to get your local business found by potential customers. Plus, like many of the tools you can use to market your business, it’s free. Google places lets you create a one page fully optimized business listing, you can add photos, videos, reviews, target specific keywords [...]
I pretty much live on Facebook, both for personal as well as business use, and every day I see local businesses who are using personal profile accounts to promote their businesses. Lots, in fact. A Facebook business page is just as easy to manage as a personal account, and there are lots of bonuses that [...]