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Is Adding Your Business Page to Facebook Interest List a Fix? Not Really – Here’s Why

Is Adding Your Business Page to Facebook Interest List a Fix? Not Really – Here’s Why There’s been some hype going around on Facebook that I want to set straight about adding Business Pages to a Facebook Interest List and whether or not that will ensure that users see your posts.  It’s not the quick [...]

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Is your Business too “Friendly” on Facebook? (Rant alert)

Here’s how my day went today… {{ Phone rings with an incoming call from a local business }} Me:  Good morning, this is Stacy Them: Hi Stacy.  _____ suggested I call you.  She said you could help us get more business through Facebook.  Do you have a couple of minutes? Me:  Sure!  Tell me about [...]

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Don’t Lose Your Lease for your Online Marketing

One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]

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Are you an “Undesireable”? If so, you might be deleted from Facebook

And so it begins…. Facebook has been warning us for quite a while that they’d be deleting “undesireable” accounts, and they’ve started doing it.   If you have a business page, you may have noticed a drop in “likes” over the last several days. As a page owner it’s nothing to really worry about because the [...]

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Stumped with Blog SEO? Don’t be – it’s easier than you think.

  Blog SEO can be easy if you think ahead a little bit and use the right tools.  Anyone who knows me knows that I’m a firm believer in having a WordPress site with a strong blog as the hub of an online marketing strategy.  Blogs are not only awesome for letting your customers know [...]

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Thinking About Hiring a Social Media Consultant? 6 Critical Things to Look For Before You Do.

Social media is one of the best ways to market a small business today, and while many business owners do need to hire a consultant, there are so many people touting to be a “social media guru” out there that it can be hard to tell who’s good and who isn’t. Before you spend your [...]

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Why you shouldn’t buy a cheap website: 7 Reasons

Please, please, don’t get a cheap website.  Yes, I know you can go to GoDaddy, get your domain name, and use their Website Tonight product to build a site.  You could go to Intuit and set one up for $4.99 a month.  There are a kajillion other ones, too.  Trust me on this, I’ve tried [...]

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Business Pages: What You Need To Know about Facebook SEO

You might think that Google and Facebook are two totally different things, but they’re not.  As much as you need a great website to get ranked on Google, a Facebook business page that’s well optimized can get there, too.    Here’s what you need to know to optimize your Facebook SEO. First, take some time to [...]

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Upwardly Mobile: Marketing your business to the Mobile Facebook User

I do it every day, multiple times a day.  I do it in the car, in meetings, while I watch tv.  I do it in restaurants, when I’m out with friends, and even when I’m home by myself.  Don’t be shocked, but I use Facebook on my phone.   I’m not alone – Mobile Facebook [...]

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Building images for your Facebook business page? A few things you need to know

  Building images for your Facebook business page?  Here’s a few things you need to know…   Square Images Work Best.  When people view your page in timeline view later, wide (landscape layout) images will have the sides cut off.  If you’re adding text, make sure it’s centered and doesn’t extend all the way to [...]

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