Dragonfly Social

 What is a Blog? (And Why You Need One) When I’m working with companies on a web marketing strategy, more often than not I end up recommending that they combine their website with a blog.  Very often the next question is something like… What is a blog?  Why do I need one?  A blog is [...]

I spent about 6 hours the other day cleaning up a site for a client who had made a mess because the developer who came before me didn’t take the time to explain to them the difference between categories and tags on a WordPress site and how to use them.    Take a few minutes before [...]

Not knowing the difference between posts and pages (and when to use which one) is one of the most common things that can totally mess up your WordPress website, but it’s really pretty simple when you understand the basics. The short and easy way to understand it is this… Pages are static content that you [...]

One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]

  The more prevalent that online marketing becomes, and the more channels that become available, the more confusing it can become to sort out a solid strategy. With a hub and spoke marketing model it’s not only easier to own and control your lead generation, but it’s low cost and extremely effective. It looks like [...]

  Blog SEO can be easy if you think ahead a little bit and use the right tools.  Anyone who knows me knows that I’m a firm believer in having a WordPress site with a strong blog as the hub of an online marketing strategy.  Blogs are not only awesome for letting your customers know [...]

  On just about any given day I end up talking to either a client or a friend about online marketing tools or websites that I love and that make my life easier.  Some are ones that I use literally day, others I use for projects.  Yes, mobile apps are all the rage, but the [...]

  Some people think that I do things backwards, and that’s perfectly fine with me.  There are those who think that I don’t understand business websites, and that’s ok.  Some think that I don’t “get” advertising, and I’m cool with that, too.  I’m proud to say that they’re completely right.  To each their own, but [...]

  A lot of people think that WordPress is only for blogs.  It’s not.  You can build a great business website on it too.   For clarity, a blog IS a website, but a website is not necessarily a blog.  Not only am I a firm believer that WordPress offers much better functionality than static website [...]

I was up late last night talking with one friend down in Texas and another just up the road in Roscoe. Both, oddly enough, are thinking about doing blogs. I woke up thinking about them this morning, and here’s what I’d like to tell them. There are tons of businesses out there with fancy websites [...]