Dragonfly Social

Starting with Inbound Marketing:  Do What Matters Most First. There are times as a business owner that you have to decide what the most important things are, do what matters most first, especially when it comes to starting with inbound marketing.  Call it prioritizing if you will, but to me it’s more like triage because [...]

 What is a Blog? (And Why You Need One) When I’m working with companies on a web marketing strategy, more often than not I end up recommending that they combine their website with a blog.  Very often the next question is something like… What is a blog?  Why do I need one?  A blog is [...]

Is Adding Your Business Page to Facebook Interest List a Fix? Not Really – Here’s Why There’s been some hype going around on Facebook that I want to set straight about adding Business Pages to a Facebook Interest List and whether or not that will ensure that users see your posts.  It’s not the quick [...]

Here’s how my day went today… {{ Phone rings with an incoming call from a local business }} Me:  Good morning, this is Stacy Them: Hi Stacy.  _____ suggested I call you.  She said you could help us get more business through Facebook.  Do you have a couple of minutes? Me:  Sure!  Tell me about [...]

I spent about 6 hours the other day cleaning up a site for a client who had made a mess because the developer who came before me didn’t take the time to explain to them the difference between categories and tags on a WordPress site and how to use them.    Take a few minutes before [...]

Not knowing the difference between posts and pages (and when to use which one) is one of the most common things that can totally mess up your WordPress website, but it’s really pretty simple when you understand the basics. The short and easy way to understand it is this… Pages are static content that you [...]

One of my favorite local businesses here in Rockford lost their lease a couple of months back and they were forced to close their store and move. It was a great location in a prime shopping center on State Street. Like the vast majority of local businesses, they own their company but they didn’t own [...]

  The more prevalent that online marketing becomes, and the more channels that become available, the more confusing it can become to sort out a solid strategy. With a hub and spoke marketing model it’s not only easier to own and control your lead generation, but it’s low cost and extremely effective. It looks like [...]

And so it begins…. Facebook has been warning us for quite a while that they’d be deleting “undesireable” accounts, and they’ve started doing it.   If you have a business page, you may have noticed a drop in “likes” over the last several days. As a page owner it’s nothing to really worry about because the [...]

  Blog SEO can be easy if you think ahead a little bit and use the right tools.  Anyone who knows me knows that I’m a firm believer in having a WordPress site with a strong blog as the hub of an online marketing strategy.  Blogs are not only awesome for letting your customers know [...]