Dragonfly Social

I do it every day, multiple times a day.  I do it in the car, in meetings, while I watch tv.  I do it in restaurants, when I’m out with friends, and even when I’m home by myself.  Don’t be shocked, but I use Facebook on my phone.   I’m not alone – Mobile Facebook [...]

With all the banter out on the blogsphere about how to leverage social media for marketing, I think it’s a little ironic that they had to do a study to figure out that we’re most influenced by people that we actually know and trust. (I’m a sucker for a good infographic).  Thanks to my daughter [...]

If you know a little about Google, you know that what shows up on page one is due to search engine optimization (or SEO).  Pages and posts rank based on content, back links, how closely the key words match what you search, etc.  Facebook does something similar, but in a totally different way.  On your [...]

  Did I tell you that I love itty bitty businesses that rock? Meet Beth from Rocking Vault Denim! She’s not only learning how to rock her designer jeans business on Facebook, but she’s built that business from the ground up and is covering women’s best assets all over the Rockford area. Not too terribly [...]

Any time a new channel shoots up in user adoption as quickly as Pinterest has, people with marketing on their minds have to look at a) whether it’s a viable marketing tool and b) if it is, what’s the best way to use it. A few stats that caught my attention… According to Experian, Pinterest [...]

  It always surprises me how few small businesses here in Rockford are leveraging social media marketing.  First, it’s extremely low cost, second, it can be highly effective if done right.  Instead of getting up on my own soap box, here are some numbers to think about… Neilsen recently released their Social Media Report: Q3 [...]