Hyperlocal:  reaching a specific targeted audience located in a specific geographical area;  a way for businesses to engage with customers in a local community. .

Social: pertaining to, devoted to, or characterized by friendly companionship or relations: seeking or enjoying the companionship of others; friendly; sociable; gregarious. .
Media:  means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely. .
Marketing:  processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. .

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