Hyperlocal: reaching a specific targeted audience located in a specific geographical area; a way for businesses to engage with customers in a local community. .
Social: pertaining to, devoted to, or characterized by friendly companionship or relations: seeking or enjoying the companionship of others; friendly; sociable; gregarious. .
Media: means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely. .
Marketing: processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. .